We start from your book
Palette, materials, wardrobe, the way your product is allowed to be shown. The direction is written against your guidelines, not against a look the studio already owns.
- Palette
- Materials
- Tone
LIGHTFALL
Image direction, Bangkok.
ไลท์ฟอลล์
( STUDIO )
We direct an image the way a photographer directs a set. One light, with a reason to exist. A place named exactly. Skin that stays real. Then we generate.
Selected
frames.
( CAMPAIGN — CONCEPT )
See the whole campaign
ANDAIN Paris
Cut at Dawn.
An iris eau de parfum, made at the hour the flower is cut. Six frames, one written direction, four materials: glass, copper, petal, orris root.
On brand,
not on preset.
A generated image is easy. An image that belongs to your brand, next to the ten you published last season, is the work. Here is where that difference is made.
One light, with a reason
Every frame names its source and can justify it: a window, a doorway, a string of bulbs. Naming it is what separates a directed image from a generated one.
- Light
- Place
- Camera
Held across the whole set
The tenth image obeys the rules written for the first, and varies only where variation was planned. That is what makes a campaign instead of a pile of pictures.
- Consistency
- Planned variation
Services.
Get in touch
( 001 )
Still images
Full sets for a launch, a season, a listing or a story. One written direction, and every crop and format you actually publish in.
( 002 )
Video
Short motion built on the same direction as the stills, so the film and the set read as one campaign rather than two briefs.
( 003 )
Posters & key visuals
One image carrying the whole message, composed for the size it will be seen at — a wall, a storefront, a feed.
( 004 )
Print & leaflets
Menus, flyers, folded pieces. Images made for paper, where the light has to survive ink and the type has to sit somewhere.
How a set is made.
( METHOD )
01
Direction
Light, place, wardrobe and camera are decided and written down before a single frame exists.
02
Prompt
Written in English, block by block, copied character for character. Never a ratio inside the prompt.
03
Generation
Same engine, same rigour on every job. A smaller budget buys less art direction time, never a looser prompt.
04
Delivery
Graded, checked frame by frame, handed over in the formats you actually publish in.
( THE STUDIO )
A small studio in Bangkok, working in two languages.
- Where
- Bangkok, and on location across Thailand when the direction asks for it.
- Languages
- Thai and English. Prompts are written in English and never translated.
- Method
- The direction is written down before anything is generated: light, place, wardrobe, camera.
- Delivery
- Graded, checked frame by frame, in the formats you publish in.
FAQ.
A finished set, graded and checked frame by frame, in the formats you publish in.
No. Every image is generated. What makes it a studio image is the direction written before it: one light with a reason to exist, a place named exactly, skin left real.
That is the starting point. Palette, materials, wardrobe and tone come from your book, and the direction is written against it before anything is generated.
Both. Prompts, though, are written in English and never translated: a translated prompt does not give the same image.
With a direction, not a generation. You send the brand book, or the story if it is a personal set. We write the light, the place, the wardrobe and the camera, and agree on it first.